Proud to be the UK’s number one curated online marketplace, Not On The High Street was founded back in 2006
by homegrown entrepreneurs Sophie Cornish and Holly Tucker. Not On The High Street is home to thousands of
sellers, and even more products; you’ll find everything from artisanal whisky to wedding stationery,
clothing, handmade jewellery and homeware.
A platform dedicated to showcasing the UK’s finest small businesses, and selling a whole host of creative
products which you wouldn’t find in your average high street store, NOTHS is the perfect choice if you’re a
boutique maker, craftsman or artist looking to set up shop online.
How to Become a NOTHS Seller
If you apply to Not On The High Street as a seller, you’ll be joining ranks with thousands of small,
successful businesses based in the UK. Here’s how to get started:
1. Fill out an application form.
At this stage, NOTHS will ask for some basic details about yourself, as well as your business. This includes
the nature of your work (for example, whether you’re an artist, a jeweller etc) and how you would categorise
your products. You’ll also need to provide a small introduction to your company – this is your chance to
impress the team at Not On The High Street, so make sure you do your brand justice. Emphasise any unique
selling points and explain why you think your range would be a good fit for NOTHS.
2. Pay the one-off joining fee.
If the team at Not On The High Street accepts your application to join them as a seller, you’ll need to pay
the one-off signup fee, which is £199. Once you’ve made this initial payment, you’ll have three months to
get setup up on their site. Unlike other online marketplaces, NOTHS doesn’t charge any listing fees, but
they will take a 25% cut of whatever you do sell, not including VAT.
3. Set up your stall.
You’ve been accepted and paid your joining fee – it’s time to set up your stall! Start by building the
profile of your brand; share the origin story and if your products are handmade, shed a little light on the
process and skills you use to make them. While clear, aesthetically pleasing images are sure to go down well
with your customers, accurate and informative product descriptions are important too. Don’t forget to list
materials, packaging details and any options for customisation.
How much does it cost to sell with Not On The High Street?
When Not On The High Street accepts your application to be a seller, you’ll need to pay a stand-alone
joining fee of £199. NOTHS doesn’t restrict or charge for product listings, no matter how many items your
put up for sale – however, they do take a 25% cut of whatever you make, not including VAT.
What can I sell on Not On The High Street?
Not On The High Street is the number one curated online marketplace in the UK. It’s home to a wide variety
of small businesses, which sell a multitude of artisanal, handmade and boutique items. Here are some of the
most popular product categories:
Health and beauty
Prints and illustrations
Food and drink hampers
If you’re a potential seller and your collection of products doesn’t meet any of these descriptions, that
doesn’t mean that NOTHS won’t be interested in selling; Not On The High Street is dedicated to championing
The Benefits of Joining NOTHS
Between a guaranteed boost in business and the experienced network of sellers, there are plenty of benefits
to joining Not On The High Street. Here are some of the biggest advantages you can expect to enjoy:
Access to a community
Becoming a seller at NOTHS means becoming a member of a small business community. You’ll be able to
speak to likeminded sellers, be inspired by their trade and learn from their experiences.
NOTHS consistently invests in largescale print and digital marketing campaigns. You’ll see their ads
in magazines, on buses, on TV, online and all over social media. These campaigns put their sellers
front and centre, which means you’ll undoubtedly feel the benefit of their marketing efforts,
without lifting a finger yourself.
Being the UK’s number one curated online marketplace, NOTHS receives a huge amount of relevant site
traffic. Having your products listed by Not On The High Street means more exposure for your
business, and a greater chance of converting visitors into sales.
Support and guidance
NOTHS offers a range of support and guidance for their sellers to utilise – including handy
resources like the product trends tool. Not On The High Street also has a team of ambassadors, which
is made up of some of the most experienced sellers. These ambassadors run workshops and
masterclasses to help you build your brand, and make the most of the platform.
Tips and Tricks for Selling on NOTHS
Selling on NOTHS guarantees you a certain amount of passing customers, but if you don’t have the budget to
spend on sponsored listings, there are plenty of ways you can make your products stand out in the crowd.
Take a look at the tips below:
Share your brand story
NOTHS is all about celebrating unique craftmanship, finding boutique items and niche products which
aren’t available in your average store. Putting a personal spin on your brand’s origin story is a
great way to engage customers; for example, if you first learned how to make pottery from your
grandma at the kitchen table, make sure that features!
Make product images pop
Photography should be crisp and clear, and it should be obvious which item in the shot is for sale.
If your product images are looking a bit plain, add an attractive backdrop or include some relevant
props – you want the photos on your page to be as Instagram-friendly as possible.
Keep an eye on your competitors
You can always learn from other sellers with products in the same category. Not sure how to price
your items? Use the cost of similar items already up for sale as a reference point. Need a bit of
photography inspo? Browse the listings of the most successful sellers and see what you could be
Be efficient and friendly
While your products and photography are crucial to your success – so is your customer service. Set
realistic shipping expectations to avoid disappointment, and respond promptly and politely to any
buyer questions. Customer reviews and feedback can really make a difference to your business!