How to sell on Preloved
How to choose the right category
It’s important to choose the right category to list your item under on Preloved – it’ll get your product in
front of the right audience, which heightens your chance of a sale. You’ll choose a main category for your
item, and then a subcategory – for example, you might choose electronics, and then TV if you’re selling a
Preloved will suggest categories for your item, but make sure these fit. If you’re really stuck on what to
choose, look up items that are the same as or similar to the ones you’re selling, and check out which
categories they’re listed under to get an idea.
How to take the best photos
The most important element of a Preloved photo is being able to see the item clearly and in its entirety.
However, if you can make your item look more aesthetically pleasing and professional, it’s more likely to
entice potential buyers.
You don’t need a fancy camera setup – but if you do have one, that’s great! However, the key to a good shot
is usually a neutral background, great lighting and a clear image without blurring. Try positioning your
item in natural light and taking some snaps with a smartphone or digital camera. Make sure to get the whole
item in the photo – and if you’re selling clothes, customers usually prefer to see them on a model.
How to describe your items
You should write a clear description for the items you’re selling – don’t use any vague language and try to
stay to the point. Make sure to include all of the specifications, the dimensions and anything else a buyer
would need to know about your product. Don’t forget to add details about any damage to the item to avoid
misleading a buyer.
When you’ve written your description, it’s a good idea to paste it into Microsoft Word or another word
processor that can highlight any spelling mistakes or grammatical errors – slip ups in your ad can put
potential buyers off, as it doesn’t seem professional.